TORONTO, ONTARIO, Oct 07, 2010 (MARKETWIRE via COMTEX) -- KNIGHTSCOVE MEDIA CORP /quotes/comstock/11v!e:kc.a (CA:KC.A 0.14, -0.01, -3.57%) /quotes/comstock/11v!e:kc.b (CA:KC.B 0.16, +0.03, +23.08%) ("Knightscove") is pleased to announce that in advance of Knightscove's intended repositioning to one common brand, it's DVD division Morningstar Entertainment is experiencing strong advance sales heading into the fall market, with sales benefiting from consumer trends to buy and watch natural history, nature and travel content, suitable for the whole family.
Morningstar's new and refined business approach now focuses more on representing 'finished goods'. This strategic shift in direction dovetails with the needs of major retail outlets such as Blockbuster, Costco, HMV and Rogers for family-centric product. Now with over 100 boxed sets never before available in Canada, titles range from Maitland/Primrose's "Earth from Above" (a joint venture with Questar) to "Disney Parks, The Secrets, Stories and Magic Beyond" and "Les Paul, Live in New York". Strong properties such as the PBS Nature series, the longest running series of its kind on broadcast TV, signals a consumer shift that Morningstar and Knightscove is capturing for future growth opportunities.
Morningstar recently signed representation deals with five new studios for North American distribution - Union Pictures; Film Movement; Olive Pictures, Breaking Glass Pictures & re-think Entertainment, all with excellent product ranging from "The Genius Within, the story of Glen Gould", to very strong International titles with great film festival pedigrees such as, "Pressure Cooker", "The Wind Journeys", "The Most Dangerous Man in America", and "Discovering The Real World of Harry Potter", featuring an interview with J.K. Rowling, and just in time for the new theatrical release!
The new lines being represented further strengthens Morningstar's diverse lineup of titles and genres of special interest along with mainstream entertainment.
Over the past year Knightscove and Morningstar management has continuously worked to reduce G&A and exorbitant upfront licensing and manufacturing costs. As we approach the fall market the reductions in overheads and operating costs associated with these changes and the strategic reduction of required personnel to carryout the business operations will now be reflected in the monthly operations.
Leif Bristow states, "We have created a strong professional working team that is excited and vastly better equipped to meet the challenges of growing the Home Products Division, KidMazing and Knightscove Family Films. We have reinvigorated our customers and suppliers through a much more disciplined approach to their needs. We are confident that with the strategic alliances, joint ventures and new "finished goods" lines we are better positioned to enhance shareholder value."
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